In-S.I.T.E= In-Store Investigation of Trade Experience
The MetaMarketing® Shopper In-S.I.T.E. technique is one of many hybrid methodologies created by ABACO.
How will In-S.I.T.E. optimize your Point of Sale?
- Discover the True DRIVERS of your customers’ satisfaction
- Discover how to WEIGHT each driver of channel performance
- Find VULNERABILITIES at each stage in the channel experience
What gets measured during In-Store Investigation:
- ACCESS
- ENTRANCE
- ENVIRONMENT
- DISPLAY
- AMENITIES
- RECEPTION
- ORIENTATION
- PERSUASION TECHNIQUES
- CONCLUSIONS
- FOLLOW UP BY SALES STAFF
Businesses that have benefited from ABACO Mystery Shopping Studies
- Language Schools
- Mobile Phones
- Restaurants
- Fast & Slow Food
- Cafeterias
- Bakeries
- Automobile
- Auto Parts
- Truck and Car Tires
- Truck Fleet Spare Parts
- Cosmetics
- Class AA Banking Services
- Construction Materials
- Luxury Watches
- Corporate Insurance Plans
- Mainframe Computers