ABACO created BITS®- Brand Image Tracking System

BITS® will analyze ten aspects of Processor BRAND PERCEPTIONS, focusing on the QUANTITY, QUALITY, and CONTENT of brand awareness, vis-a-vis its competitors.

  • The measures will include the components of MIND SHARE, such as Top of Mind and the Unaided Awareness of the Brand, its Origin, its Advertising, and the Brand’s Visibility.
  • BITS also will measure the BARRIERS to adoption of the brand: perceived lacks or deficiencies in distribution, appropriateness, trustworthiness, value/cost-benefit relationship, personalization, and empathy.

Send us an email if you would like a PDF that details exactly what is measured with this methodology and how it can inform your strategy in Brazil.