Ad-Visor® is the “MRI” for Marketing Communications.
Imagine a Diagnostic Testing System that was questioned and challenged by the most astute marketing experts and creative directors during 30 years…
…Adapted and expanded to answer every new question and doubt they raise.
…Offers far more than performance norms; Ad-Visor® shows ways to optimize any form of communication with human beings, even in B2B and medical information.
Ad-Visor® is applied in both qualitative and quantitative settings, at any stage of development from video storyboard to campaign post-testing. It has norms learned in about 2,000 studies and maintained in the current structure for ~600 studies.
Questionnaires can be combined with Eye-Tracking + Facial Coding to get the whole picture.
- Eye-Tracking tells us what they really Saw;
- Facial Coding tells us what instantaneous micro-emotions they Felt;
- Answers to all 50 questions raised by our clients (see below checklist) explain Why.
Ad-Visor® can suggest adjustments to maximize appeal to any of your customers’ Four Vital Organs: EYE, HEART, BRAIN, and POCKET. You can call these the Soft and Hard Appeals: Type 1 and Type 2 thinking.