ABACO’s Durables Experience
Testing and IDIs with sports fans regarding Smart-TV soccer applications
Product testing with 5 big screen TVs in the same room
IDIs regarding product features accompanied by sketch-artist designer to create visuals for R&D teams
FGIs to determine best cell-phone characteristics, pricing, and colors to offer in Brazil
In-Home Ethnographies to study use of washing machines by middle class
...and much more.
Just some of the Durables brands who have benefited from ABACO’s research…
