ABACO's Automotive Experience

Provider of Auto-Clinics for largest foreign manufacturer in Brazil.

Mystery Shopping with chain of dealerships to uncover source of poor customer experience for female buyers.

Secret Product testing of never-before-seen models from France.

Ride-along IDIs with Veteran Truck Drivers, with 360 video to map and discuss features and design of cabin interiors.

FGIs with construction vehicle purchasers.

Online Survey regarding tire replacement habits and preferences.

...and much more.

Just some of the Automakers who have benefited from ABACO's research...