In-S.I.T.E= In-Store Investigation of Trade Experience

The MetaMarketing® Shopper In-S.I.T.E. technique is one of many hybrid methodologies created by ABACO.

How will In-S.I.T.E. optimize your Point of Sale?

  • Discover the True DRIVERS of your customers’ satisfaction
  • Discover how to WEIGHT each driver of channel performance
  • Find VULNERABILITIES at each stage in the channel experience
What gets measured during In-Store Investigation:
  1. ACCESS
  2. ENTRANCE
  3. ENVIRONMENT
  4. DISPLAY
  5. AMENITIES
  6. RECEPTION
  7. ORIENTATION
  8. PERSUASION TECHNIQUES
  9. CONCLUSIONS
  10. FOLLOW UP BY SALES STAFF

Businesses that have benefited from ABACO Mystery Shopping Studies

  • Language Schools
  • Mobile Phones
  • Restaurants
    • Fast & Slow Food
    • Cafeterias
    • Bakeries
  • Automobile
    • Auto Parts
    • Truck and Car Tires
    • Truck Fleet Spare Parts
  • Cosmetics
  • Class AA Banking Services
  • Construction Materials
  • Luxury Watches
  • Corporate Insurance Plans
  • Mainframe Computers