ABACO’s Financial Services Experience

IDIs with bank managers to understand challenges of selling particular products (in all of Latin America and the Iberian Peninsula)

Evaluation of marketing campaign success across all of Latin America

Testing of figures and images used in commercials

IDIs with ministers and government decision makers to shed light on future banking policy

Quantitative research to understand how Brazilians make payments when shopping online

Just some of the Financial Service Providers who have benefited from ABACO’s research…