ABACO’s Durables Experience

Testing and IDIs with sports fans regarding Smart-TV soccer applications

Product testing with 5 big screen TVs in the same room

IDIs regarding product features accompanied by sketch-artist designer to create visuals for R&D teams

FGIs to determine best cell-phone characteristics, pricing, and colors to offer in Brazil

In-Home Ethnographies to study use of washing machines by middle class

...and much more.

Just some of the Durables brands who have benefited from ABACO’s research…