ABACO’s Social Media Experience
In-home ethnographies with teens and pre-teens in North and South of Brazil to understand use of social media apps and photo sharing on first cell phone.
Communications testing of messages for campaign against fake news, uncovering which message best communicates brand's effort to be a source of real information.
IDIs to discover how people of all ages communicate with text and audio messages.
Telephone interviewers with digital influencers about usefulness of premium accounts.